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Lee, Bill

The Hidden wealth of customers realizing the untapped value of your most important asset - Boston, MA Harvard Business Review Press 2012 - 222p.incl.index

ISBN: 9781422172315

Subjects--Topical Terms:

Hidden Wealth
Customer Revolution
Consumer Behavior
Customer Loyalty
Customer Relations
Customer Relation
Marketing Management
Management
Marketing

Dewey Class. No.: 658.834 L3H4

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