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Bijapurkar, Rama

Customer in the boardroom? crafting customer-based business strategy - New Delhi Sage Response / Sage Publications India Pvt. Ltd. 2012 - xxii,232p.incl.index

ISBN: 9788132106357

Subjects--Topical Terms:
Marketing Strategy
Business Strategy
Customer
Customer Relations Management
Strategic Planning

Dewey Class. No.: 658.812 B4C8

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