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Burnett, Ken

The Handbook of key customer relationship management the definitive guide to winning managing and developing key account business - Delhi Addison Wesley Longman (Singapore) Pte.Ltd 2001 - xix,401p.incl.index

ISBN: 8178084406

Subjects--Topical Terms:
Handbook
Customer Relationship Management
Customer Relationship
Marketing Management
Management

Dewey Class. No.: 658.812 B8H2

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