Sesselmann, Jorg
Empowering brands with customer integration: classification, benefits and success factors - Wiesbaden Springer 2016 - xv,99p.incl.biblio. PB - BestMasters .
9783658116385
Marketing--Decision Making
Product management
Consumer Satisfaction
Marketing Management
Marketing
Business
Industrial Management
Leadership
658.802 S3E6
Empowering brands with customer integration: classification, benefits and success factors - Wiesbaden Springer 2016 - xv,99p.incl.biblio. PB - BestMasters .
9783658116385
Marketing--Decision Making
Product management
Consumer Satisfaction
Marketing Management
Marketing
Business
Industrial Management
Leadership
658.802 S3E6