Consumer Behaviour for Household Appliances in Ludhiana (Record no. 42971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01657nab a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160615b2015 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Rajesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour for Household Appliances in Ludhiana |
| Statement of responsibility, etc. | Kumar, Rajesh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 355 - 368 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer is the king in the market. In today's competitive environment attracting, satisfying and maintaining consumer is more difficult than producing goods. For a single product a lot of brands are available in the market. In the case of home appliances a lot of foreign and national brands are there for customers to choose from. The objective of this study was to identify the factors influencing preference for a brand of home appliances and determine their consumption pattern. It also reveals the attitude and perception of consumers towards different brands. The study identified the most preferred brand by consumers in each category of home appliances. Primary data was collected through personal and telephone interview with the help of a structured interview schedule. The study investigates the factors considered by consumers before going out for a purchase of household appliance in Ludhiana. In the present study the brand preference of consumers regarding their purchase of household appliance in Ludhiana is also identified. The use of a structured questionnaire has been done to generate responses from the respondents who belonged to different parts of Ludhiana. The sample... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Household Appliances |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Preference |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Journal of Commerce & Management Thought |
| Place, publisher, and date of publication | April |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| Ahmedabad (HO) | Ahmedabad (HO) | 21/06/2016 | Vol. 6, Issue. 2 | 019440 | 21/06/2016 | 21/06/2016 | Articles |