India reloaded (Record no. 78610)

000 -LEADER
fixed length control field 00662 a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190510160452.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190510b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789385152337
040 ## - CATALOGING SOURCE
Transcribing agency A
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 S4I6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sinha, Dheeraj
245 ## - TITLE STATEMENT
Title India reloaded
Remainder of title inside India's resurgent consumer market
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Westland Ltd.
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xvi,205p.incl.index
Other physical details HB
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Socio-Cultural Change
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass Markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Books Ahmedabad (HO) Ahmedabad (HO) Book Section 05/01/2021 19 479.20   658.834 S4I6 26888 10/05/2019 599.00 10/05/2019 Books

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