The power of a brand Prasad, Balaji. P. Chandrasekh.
By: Prasad, Balaji. P. Chandrasekh
Material type: ArticlePublisher: 1998Description: pp.88-92Subject(s): Brand Personality | Product Launch | Brand Advantage | Brand Meaning In: INDIAN MANAGEMENTItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 37, Issue. 8 | Available | 002535 |
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