Valuing brands and their equity Srivastava, R K.
By: Srivastava, R K
Material type: ArticlePublisher: 2005Description: 46-51Subject(s): Brand Equity | Brands In: Indian ManagementItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 44, Issue. 4 | Available | 009300 |
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