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Inside the mind of the Chinese consumer McEwen, William.

Material type: Article

ArticlePublisher: 2006Description: 68-76Subject(s): Consumer Behaviour | China In: Harvard Business Review

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 84, Issue. 3	Available		010816

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Previous	Why it's so hard to be fair	Knowing what to sell, when, and to whom	Connect and develop	Inside the mind of the Chinese consumer	Managing middlescence	Customer value propositions in business markets	How to implement a new strategy without disrupting your orga	Next

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