Marketing malpractice the cause and the cure / Christensen, Clayton M.
By: Christensen, Clayton M
Material type: ArticlePublisher: 2005Description: 74-83Subject(s): Advertising | Product Marketing | Maketing Management In: Harvard Business ReviewItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 83, Issue. 12 | Available | 012233 |
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