Consumer brand - choice and the equimarginal principle of ut maximization a re - conceptualization / Sivramkrishna, Sashi.
By: Sivramkrishna, Sashi
Material type: ArticlePublisher: 2006Description: 29-35Subject(s): Demand Curve | Consumer Choice | Brand Choice | Utility Maximization | Equi - Marginal Principle In: Vision:The Journal of Business PerspectiveItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 10, Issue. 4 | Available | 012489 |
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