Tapping the brand pyramid a framework for strategic brand management in the Indian con
By: Mukerjee, Kaushik
Material type: ArticlePublisher: 2007Description: 44-48Subject(s): Marketing | Brand Management | Indian Context | Strategic Brand Management In: Indian ManagementItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 46, Issue. 2 | Available | 012599 |
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