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Point of purchase advertising final opportunity to influence consumer decision-making / J

By: Joshi, Rajiv
Material type: ArticleArticlePublisher: 2007Description: 33-35Subject(s): Edi Faculty Papers | Pop Advertising | Integrated Marketing Communications | Consumer | Point Of Purchase Advertising | Point Of Purchase | Advertising | Marketing Management In: Advertising Express
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Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. , Issue. Available 013839

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