Marketing mix elements influencing brand equity and brand ch Chattopadhyay, Tanmay.
By: Chattopadhyay, Tanmay
Material type: ArticlePublisher: 2010Description: 67-84Subject(s): Passenger Cars | Brand Choice Probability | Marketing Mix Elements | Brand Equity In: Vikalpa: The Journal for Decision MakersItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles | Ahmedabad (HO) | (Browse shelf) | Vol. 35, Issue. 3 | Available | 016041 |
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