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Separation of brand equity and brand value Tiwari, Munish Kumar.

By: Tiwari, Munish Kumar
Material type: ArticleArticlePublisher: 2010Description: 421-434Subject(s): Relief From Royalty | Gross Profit Differential | Discounted Cash Flow | Brand Value | Brand Equity | Book-To-Market In: Global Business Review
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 11, Issue. 3 Available 016063

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