Corporate entrepreneurship in Switzerland evidence from a case study of Swiss watch manufacturers / T

By: Tajeddini, Kayhan
Material type: ArticleArticlePublisher: 2012Description: 355-372Subject(s): Swiss Watch Industry | Case Study | Qualitative Research | Entrepreneurial Orientation | Corporate Entrepreneurship In: International Entrepreneurship and Management JournalSummary: The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm
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Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 8, Issue. 3 Available 018287

The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm

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