Food Product Traceability and Customer Value Engelseth, Per.

By: Engelseth, Per
Material type: ArticleArticlePublisher: 2014Description: 89S - 105SSubject(s): Integration | End-To-End Supply Chains | Organic Foods | Customer Value | Food Product Traceability In: Global Business ReviewSummary: A customer value-oriented approach is applied to analyze a case study of an ongoing project in rural Thailand to trace quality produce supplied to upmarket retail in the same country. Traceability, an organizational competence, is seldom in business practice as well as in the literature associated with value. It has been stressed through this study that traceability systems involve more than technical and cost-related challenges. Aspects of traceability as a value-related knowledge resource are evoked through viewing traceability as embedded in a
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A customer value-oriented approach is applied to analyze a case study of an ongoing project in rural Thailand to trace quality produce supplied to upmarket retail in the same country. Traceability, an organizational competence, is seldom in business practice as well as in the literature associated with value. It has been stressed through this study that traceability systems involve more than technical and cost-related challenges. Aspects of traceability as a value-related knowledge resource are evoked through viewing traceability as embedded in a

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