Brand Management of Electronic Mass-Media in the Republic of Sharifkhodjaev, Usman.
By: Sharifkhodjaev, Usman
Material type:
ArticlePublisher: 2015Description: 61 - 64Subject(s): Electronic Mass Media | Mass-Media | Brand Management | Brand
In:
Voice of Research: An International JournalSummary: This paper discusses about brand management in the media market of the Republic of Uzbekistan. The author focuses on studyof leading websites of the country, such as Daryo.uz and Anhor.uz. Also in the paper based on the views of market participants identifies the main problems faced by the media in brand management.
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Ahmedabad (HO) | (Browse shelf) | Vol. 3, Issue. 4 | Available | 019457 |
This paper discusses about brand management in the media market of the Republic of Uzbekistan. The author focuses on studyof leading websites of the country, such as Daryo.uz and Anhor.uz. Also in the paper based on the views of market participants identifies the main problems faced by the media in brand management.
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