Appropriating Returns from Investments in Innovations A Case Study of Magic Herbs Pvt.Ltd. / Gupta, Vivek.
By: Gupta, Vivek
Material type:
ArticlePublisher: 2003Subject(s): Case Study | Magic Herbs Private Limited | Investments | Innovation | Entrepreneurship Research | Entrepreneurshipsearch | Fifth Biennial Conference On Current Tre | Biennial Conference Papers
In:
Fifth Biennial Conference on Current Trends in Entrepreneurs ResearchSummary: India has a reputation for its traditional therapies around the world. However given the vast diversity of the country there are thousands of such herbs and therapies. Given this diversity, traditional knowledge for long has been lying dormant and also getting lost. However scientific trial and usage of this can bring successful new products. This knowledge has been successfully exploited albeit under controversy by large multinational firms. Small entrepreneurial ventures get lured to herbal medicine market by low legal entry barriers. However they face serious challenges in market access of prescriptions markets. Magic Herbs (P) Ltd. was a small entrepreneurial pharmaceutical firm dealing in herbal medicines located in Southern Indian state of Kerala. Company was promoted by Mr. Kapil Malik who was son of a senior dermatologist Dr. A. V. Malik. Magic Herbs had developed unique herbal products by converting traditional knowledge into successful products. Dr. Malik and Magic Herbs had invested a considerable time and resources in development and trials of these new drugs. These products were launched in 1998 in prescription drug market in Kerala. During late 2001 Magic Herbs...
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Ahmedabad (HO) | (Browse shelf) | Vol. , Issue. | Available | 019753 |
India has a reputation for its traditional therapies around the world. However given the vast diversity of the country there are thousands of such herbs and therapies. Given this diversity, traditional knowledge for long has been lying dormant and also getting lost. However scientific trial and usage of this can bring successful new products. This knowledge has been successfully exploited albeit under controversy by large multinational firms. Small entrepreneurial ventures get lured to herbal medicine market by low legal entry barriers. However they face serious challenges in market access of prescriptions markets. Magic Herbs (P) Ltd. was a small entrepreneurial pharmaceutical firm dealing in herbal medicines located in Southern Indian state of Kerala. Company was promoted by Mr. Kapil Malik who was son of a senior dermatologist Dr. A. V. Malik. Magic Herbs had developed unique herbal products by converting traditional knowledge into successful products. Dr. Malik and Magic Herbs had invested a considerable time and resources in development and trials of these new drugs. These products were launched in 1998 in prescription drug market in Kerala. During late 2001 Magic Herbs...
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