Strategic responses to media market changes

By: Picard, Robert G (Ed.) |
Material type: TextTextPublisher: Jonkoping International Business School Description: 2004ISBN: 9189164466Subject(s): Management | Marketing Management | Jonkoping International Business School | Jonkoping University | Business Management | Media Market Change | Media Management | Media | Media Market | Strategic ResponseDDC classification: 658.8 P4S8
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Item type Current location Call number Status Date due Barcode
Complimentary Books Complimentary Books Ahmedabad (HO)
658.8 P4S8 (Browse shelf) Available C1695

JIBS Research Report Series No.2004-2

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