Brand new solving the innovation paradox-how great brands invent and launch new products, services, and business models
By: Maddock, G Michael
Contributor(s): Brown, Paul B | Uriarte, Luisa C
Material type:
TextPublisher: New Jersey John Wiley and Sons, Inc. 2011Description: xii,218p.incl.indexISBN: 9780470643594Subject(s): | Innovation Power Score | sustainable Innovation | tactics | Tools | Innovation Process | Innovation Paradox | Strategy | Preparation | Innovation | Technology | Creative Ablility in Business | New Products | New Product | Technological InnovationDDC classification: 658.575 M2B7
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Ahmedabad (HO) | 658.575 M2B7 (Browse shelf) | Available | 20354 |
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