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Ingredient branding making the invisible visible

By: Kotler, Philip
Contributor(s): Pfoertsch, Waldemar
Material type: TextTextPublisher: London Springer 2010Description: xx,393p.incl.indexISBN: 9783642042133Subject(s): Perspectives | Managing | Successful | Success Story | Intel Inside | Basics | Ingredient Branding | Branding | Marketing ManagementDDC classification: 658.827 K6I6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 K6I6 (Browse shelf) Available 19188

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