Marketing theory foundations, controversy, strategy, resource-advantage theory
By: Hunt, Shelby D
Material type:
TextPublisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Description: xvii,491p.incl.indexISBN: 9789380381176Subject(s): Resource-Advantage Theory | R-A Theory | Alderson | Competition | General Theory | General | Objectively | Truth | Qualitative Methods | Nonscience | Marketing Research | Scientific Realism | Aspects | Issues | Scientific Laws | Morphology | Discipline | Science | Nature | Resource Advantage Theory | Advantage | Resource | Strategy | Controversy | Foundations | Foundation | Marketing Theory | Theory | Marketing | Marketing ManagementDDC classification: 658.8 H8M2
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Ahmedabad (HO) | 658.8 H8M2 (Browse shelf) | Available | 20519 |
There are no comments on this title.