Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index
By: Sheth, Jagdish N (Ed.)
Contributor(s): Malhotra, Naresh K (ED.)
Material type:
TextPublisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Description: v1.xv,239 ; v2.xiv,305 ; v3.xv,278 ; v4.xiv,221 ; v5.xiv,281 ; v6.xvii,219 ; v7.xiii,77p.incl.indexISBN: 9781405161787Subject(s): Jagdish N Sheth | Sheth, Jagdish N | Marketing Strategy | Marketing Research | Consumer Behavior | Integrated Communication | Advertising | Product Innovation | International Marketing | Marketing Management | Wiley International Encyclopedia of MarketingDDC classification: 658.8 W4
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