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Business-to-business marketing

By: Brennan, Ross

Contributor(s): McDowell, Raymond | Canning, Louise

Material type: Text

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TextPublisher: London Sage Publications Ltd. 2014Description: xxi,385p.incl.indexISBN: 9781446273739Subject(s): Market | Price Setting | Routes | Key Account Management | Relationship Portfolio | Relationship Communication | Customers | Interacting | Communicating | Segmentation | Reserach | Strategy | Anmalysis | Networks | Interfirm Relationship | Buyer Behaviour | Fundamentals | Marketing Management | Business to Business | Marketing | BusinessDDC classification: 658.8 B7B8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Ahmedabad (HO)	658.8 B7B8 (Browse shelf)	Available		23782

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