Profitable customer engagement concept, metrics, and strategies
By: Kumar, V
Material type:
TextPublisher: New Delhi Sage Response 2013Description: xxiii,312p.incl.indexISBN: 9788132113409Subject(s): ﾠMarketing Strategies | ﾠBrandingﾠ | ﾠMarketing Managementﾠ | ﾠCustomer Relation Managementﾠ | Customer RelationsﾠDDC classification: 658.812 K8P7
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Ahmedabad (HO) Book Section | 658.812 K8P7 (Browse shelf) | Available | 24967 | |
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Ahmedabad (HO) | 658.812 K8P7 (Browse shelf) | Available | 24079 |
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| 658.812 C8C8 Customer-centric marketing: | 658.812 G6S3 Sense and respond: | 658.812 K4S3 The Service innovation handbook: | 658.812 K8P7 Profitable customer engagement | 658.812 P4E8 Ethnic marketing: theory, practice and entrepreneurship | 658.812 R3S3 Service design for business: a practical guide to optimizing the customer experience | 658.816 I6 Innovation in pricing: |
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