Customer relationship management a database approach

By: Kumar, V
Contributor(s): Reinartz, Werner J
Material type: TextTextPublisher: New Delhi Wiley India (P.) Ltd. 2012Description: xxiv,323p.incl.indexISBN: 9788126509133Subject(s): Marketing Channel | Campaign Management | Data Mining | Effectiveness | Loyalty Programme | Design | Customer Value Metrics | CRM Strategy | Strategy | Implimentation | Applications | Customer Value | Database Marketing | Database Marketing Strategy | Customer Relationship Management | CRM | Marketing Management | Management | Marketing | Management | Relationship | Relations | Relation | CustomerDDC classification: 658.812 K8C8
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.812 K8C8 (Browse shelf) Available 21387

There are no comments on this title.

to post a comment.

Copyrights © EDII Library and Information Centre 2022. All Right Reserved

Free Hit Counter