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Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game

By: Sinha, Indrajit
Contributor(s): Foscht, Thomas
Material type: TextTextPublisher: Hampshire, UK Palgrave Macmillan 2007Description: xiv,198p.incl.indexISBN: 9780230507548Subject(s): Psychology | Psychology and Marketing | Reverse Marketing Psychology | Reverse Marketing | Marketing Management | Management | MarketingDDC classification: 658.8 S4R3
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.8 S4R3 (Browse shelf) Available 21579

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