Customer relationship management a strategic approach to marketing
By: Mukerjee, Kaushik
Material type: TextPublisher: New Delhi PHI 2007Description: xxi,170p.incl.indexISBN: 8120332850Subject(s): Customer Services and Customer Relations | Customer Services and Marketing | Customer Relations amd Marketing | Customer Relationship and Marketing | CRM | Customer Relationship ManagementDDC classification: 658.812 M8C8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.812 M8C8 (Browse shelf) | Available | 12219 |
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658.812 K8P7 Profitable customer engagement | 658.812 M2C8 Customer value investment | 658.812 M2T6 Total customer value management | 658.812 M8C8 Customer relationship management | 658.812 O2M2 Managing challenging clients | 658.812 P4E8 Ethnic marketing: theory, practice and entrepreneurship | 658.812 P7B3 The Best service is no service |
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