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Place branding glocal, virtual and physical identities, constructed, imagined and experienced

By: Govers, Robert
Contributor(s): Go, Frank
Material type: TextTextPublisher: London Palgrave Macmillan 2009Description: xiv,324p.; incl.indexISBN: 9780230230736Subject(s): Brand Satisfaction | Brand Performance | Brand Strategy | Place Branding | Branding | Marketing ManagementDDC classification: 658.827 G6P5
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 G6P5 (Browse shelf) Available 15547

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