Strategic brand management creating and sustaining brand equity long term
By: Kapferer, Jean-Noel
Material type: TextPublisher: New Delhi Kogan page 2003Description: 443p.incl.indexISBN: 8175541091Subject(s): Marketing Management | Brand Equity Management | Brand Management | ManagementDDC classification: 658.827 K2S8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.827 K2S8 (Browse shelf) | Available | 8105 |
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