Strategic brand management creating and sustaining brand equity long term

By: Kapferer, Jean-Noel
Material type: TextTextPublisher: New Delhi Kogan page 2003Description: 443p.incl.indexISBN: 8175541091Subject(s): Marketing Management | Brand Equity Management | Brand Management | ManagementDDC classification: 658.827 K2S8
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 K2S8 (Browse shelf) Available 8105

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