Strategic brand management building, measuring, and managing brand equity
By: Keller, Kevin Lane
Material type: TextPublisher: New Delhi PHI 2003Description: xxvii,788p.incl.indexISBN: 8120323092Subject(s): Marketing Management | Brand Equity Management | Brand Management | ManagementDDC classification: 658.827 K3S8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.827 K3S8 (Browse shelf) | Available | 8106 |
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