Strategic brand management building, measuring, and managing brand equity

By: Keller, Kevin Lane
Material type: TextTextPublisher: New Delhi PHI 2003Description: xxvii,788p.incl.indexISBN: 8120323092Subject(s): Marketing Management | Brand Equity Management | Brand Management | ManagementDDC classification: 658.827 K3S8
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 K3S8 (Browse shelf) Available 8106

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