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What's in a brand? building brand equity through advertising

By: Jones, John Philip
Material type: TextTextPublisher: New Delhi TMH 2003Description: xxiii,335pISBN: 0074632019Subject(s): Marketing Management | Management | Brand and Advertising | Brand Building | Advertising | BrandDDC classification: 658.827 J6W4
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 J6W4 (Browse shelf) Available 8271

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