Advertising and promotion an integrated marketing communications perspective
By: Belch, George E
Contributor(s): Belch, Michael A
Material type:
TextPublisher: New Delhi TMH 2004Description: xxvi,779+misc.pISBN: 0070581940Subject(s): Marketing Communication | Promotion | AdvertisingDDC classification: 659.1 B3A2
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Ahmedabad (HO) | 659.1 B3A2 (Browse shelf) | Available | 8291 |
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