The Behavioural advantage what the smartest, most successful companies do differently to win in the B2B arena

By: Bacon, Terry R
Contributor(s): Pugh, David G
Material type: TextTextPublisher: New York AMACOM 2004Description: xi, 308p. (incl. index)ISBN: 0814472257Subject(s): Customer Relations | Selling | Industrial Management | Strategic Planning | Organizational Effectiveness | Organization Behaviour | Business ManagementDDC classification: 658.001 B2B3
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