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Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

By: Gummensson, Evert
Material type: TextTextPublisher: Oxford Butterworth-Heinemann 2006Description: xiii,35p.; incl.indexISBN: 8131206734Subject(s): Market Relationships | TRM | CRM | Total Relationship Marketing | Customer Relationship Marketing | Relationship Marketing | Marketing ManagementDDC classification: 658.812 G8T6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.812 G8T6 (Browse shelf) Available 10864

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