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Brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products

By: Wirthwien, Chis
Material type: TextTextPublisher: New Delhi Macmillan Publishers India Ltd. 2010Description: xxiv,128p.incl.indexISBN: 9780230329461Subject(s): Marketing Management | Brand Busters | Busters | Common | Marketers | Mistakes | Mistake | Brands | BrandDDC classification: 658.827 W4B7
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.827 W4B7 (Browse shelf) Available 17855

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