Business to business marketing management a global perspective
By: Zimmermann, Alan
Material type: TextPublisher: Oxon Routledge 2015Description: xxvi,498p.incl.indexISBN: 9780415537032Subject(s): ᅠ | ᅠEffectivenessᅠ | ᅠControlᅠ | ᅠImplementationᅠ | ᅠPlanningᅠ | ᅠCorporate Reputation Managementᅠ | ᅠTrade Fairsᅠ | ᅠSales Exhibitionsᅠ | ᅠSales Promotionᅠ | ᅠKey-account Managementᅠ | ᅠCustomer Relationshipsᅠ | ᅠMarketing Communicationsᅠ | ᅠDistributio Channelsᅠ | ᅠSupply Chain Managementᅠ | ᅠPricingᅠ | ᅠBusiness Market Servicesᅠ | ᅠProduct Developmentᅠ | ᅠProduct Strategyᅠ | ᅠMarket Entry Tacticsᅠ | ᅠPositioningᅠ | ᅠTargetingᅠ | ᅠSegmentationᅠ | ᅠMarket Researchᅠ | ᅠGlobal Business Marketsᅠ | ᅠStrategic Planningᅠ | ᅠIndustrial Marketing Managementᅠ | ᅠMarketing Managementᅠ | ᅠMarketingᅠ | Business to BusinessᅠDDC classification: 658.804 Z4B8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | 658.804 Z4B8 (Browse shelf) | Available | 24769 |
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658.802 S3E6 Empowering brands with customer integration: | 658.802 S9A6 The Analytical marketer: | 658.802 S9A6 The Analytical marketer: | 658.804 Z4B8 Business to business marketing management | 658.809 W4S3 Services marketing: | 658.81 C8S2 Sales management: | 658.81 I6S2 Sales management: |
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