Darwin's brand: adapting for success

By: Halve, Anand
Material type: TextTextPublisher: New Delhi Sage Response 2012Description: xvii,168pISBN: 9788132107156Subject(s): | ᅠMarketing Managementᅠ | ᅠConsumer Preferencesᅠ | ᅠMarketingᅠ | ᅠBrand Managementᅠ | ᅠBrandᅠ | BrandingᅠDDC classification: 658.827 H2D2
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658.816 I6 Innovation in pricing: 658.827 B2B7 Brand meaning: 658.827 F8 The Future of branding 658.827 H2D2 Darwin's brand: adapting for success 658.827 H3B7 Brand management: 658.827 M3B7 Brand avatar : 658.827 P2B7 Brand admiration:

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