The Future of branding
By: [Srivastava, Rajendra (Ed.)]
Contributor(s): Srivastava, Rajendra K (Ed.) | Thomas, Gregory Metz (Ed.)
Material type: TextPublisher: Los Angeles : SAGE, 2016Description: HB xviii,468 pagesISBN: 9789351503163Subject(s): Branding | Strategic planning | MarketingDDC classification: 658.827 F8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | 658.827 F8 (Browse shelf) | Available | 25104 |
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658.812 R3S3 Service design for business: a practical guide to optimizing the customer experience | 658.816 I6 Innovation in pricing: | 658.827 B2B7 Brand meaning: | 658.827 F8 The Future of branding | 658.827 H2D2 Darwin's brand: adapting for success | 658.827 H3B7 Brand management: | 658.827 M3B7 Brand avatar : |
Includes bibliographical references and index.
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