Asian brand strategy: building and sustaining strong global brands in Asia
By: Roll, Martin
Material type:
TextPublisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Edition: 2nd ed. rev.and updatedDescription: xx,335p.incl.index HBISBN: 9781137359162 Subject(s): Brand Name Products | Marketing Management | Brand Strategy | Asia | Asian Brand StrategyDDC classification: 658.827 R6A8
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Ahmedabad (HO) Book Section | 658.827 R6A8 (Browse shelf) | Available | 25276 |
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| 658.827 P2B7 Brand admiration: | 658.827 R2S7 Spark: | 658.827 R4P6 Positioning the brand: | 658.827 R6A8 Asian brand strategy: | 658.827 S2S8 Strategic brand management for B2B markets: | 658.827 S8G5 Global brand strategy: | 658.827 T9W6 How to create a kick ass brand: |
Includes bibliographical references and index.
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