Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
By: Heding, Tilde
Contributor(s): Knudtzen, Charlotte F | Bjerre, Mogens
Material type:
TextPublisher: Abingdon, Oxon New York, NY Routledge 2016Edition: 2nd edDescription: xv,307p.incl.index PBContent type: ISBN: 9781138804692Subject(s): Brand Name Products | Branding | Brand Management | Marketing | Brand Management | Marketing ManagementDDC classification: 658.827 H3B7
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Ahmedabad (HO) Book Section | 658.827 H3B7 (Browse shelf) | Available | 25278 |
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| 658.827 B2B7 Brand meaning: | 658.827 F8 The Future of branding | 658.827 H2D2 Darwin's brand: adapting for success | 658.827 H3B7 Brand management: | 658.827 M3B7 Brand avatar : | 658.827 P2B7 Brand admiration: | 658.827 R2S7 Spark: |
Includes bibliographical references and index.
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