Brand meaning: meaning, myth and mystique in today's brand
By: Batey, Mark
Publisher: London Routledge 2016Edition: 2nd edDescription: xiv,214p.incl.index PBISBN: 9781138839427Subject(s): Brand Management | Brand | Brand Meaning | Brand Myth | Brand Mystique | Marketing ManagementDDC classification: 658.827 B2B7| Item type | Current location | Call number | Status | Date due | Barcode |
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Ahmedabad (HO) Book Section | 658.827 B2B7 (Browse shelf) | Available | 25279 |
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| 658.812 P4E8 Ethnic marketing: theory, practice and entrepreneurship | 658.812 R3S3 Service design for business: a practical guide to optimizing the customer experience | 658.816 I6 Innovation in pricing: | 658.827 B2B7 Brand meaning: | 658.827 F8 The Future of branding | 658.827 H2D2 Darwin's brand: adapting for success | 658.827 H3B7 Brand management: |
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