Why people (don't) buy: the go and stop signals
By: Chakravarti, Amitav
Contributor(s): Thomas, Manoj
Material type: TextPublisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Description: xv,223p.incl.index HBISBN: 9781137466679Subject(s): Consumer Behavior | Marketing | Marketing Management | Marketing ResearchDDC classification: 658.8342 C4W4Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | 658.8342 C4W4 (Browse shelf) | Available | 25365 |
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658.83 K8M2 Marketing research: | 658.834 C7L3 Lean analytics: | 658.834 S4I6 India reloaded | 658.8342 C4W4 Why people (don't) buy: | 658.8342 S8E8 Essentials of consumer behavior | 658.8343 B2P3 People powered: how communities can supercharge your business, brand, and teams | 658.8343 C6 Consumer-brand relationships: |
Includes bibliographical references and index.
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