Why people (don't) buy: the go and stop signals

By: Chakravarti, Amitav
Contributor(s): Thomas, Manoj
Material type: TextTextPublisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Description: xv,223p.incl.index HBISBN: 9781137466679Subject(s): Consumer Behavior | Marketing | Marketing Management | Marketing ResearchDDC classification: 658.8342 C4W4
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
Book Section
658.8342 C4W4 (Browse shelf) Available 25365

Includes bibliographical references and index.

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