Empowering brands with customer integration: classification, benefits and success factors

By: Sesselmann, Jorg
Series: BestMastersPublisher: Wiesbaden Springer 2016Description: xv,99p.incl.biblio. PBISBN: 9783658116385Subject(s): Marketing--Decision Making | Product management | Consumer Satisfaction | Marketing Management | Marketing | Business | Industrial Management | LeadershipDDC classification: 658.802 S3E6
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Books Books Ahmedabad (HO)
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