Services marketing: people, technology, strategy

By: Lovelock, Christopher H
Contributor(s): Wirtz, Jochen
Material type: TextTextPublisher: New Jersey: World Scientific, 2016Edition: 8th edDescription: xvii,783p.incl.index,,illust. PBISBN: 9781944659011Subject(s): Marketing | Marketing Management | Services | Services Marketing | Marketing Professions | Service Industries | Customer ServicesAdditional physical formats: Online version:: Services marketing.DDC classification: 658.809 W4S3
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
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658.809 W4S3 (Browse shelf) Available 25768

Includes index.

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