Services marketing: people, technology, strategy
By: Lovelock, Christopher H
Contributor(s): Wirtz, Jochen
Material type:
TextPublisher: New Jersey: World Scientific, 2016Edition: 8th edDescription: xvii,783p.incl.index,,illust. PBISBN: 9781944659011Subject(s): Marketing | Marketing Management | Services | Services Marketing | Marketing Professions | Service Industries | Customer ServicesAdditional physical formats: Online version:: Services marketing.DDC classification: 658.809 W4S3
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Ahmedabad (HO) Book Section | 658.809 W4S3 (Browse shelf) | Available | 25768 |
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| 658.802 S9A6 The Analytical marketer: | 658.802 S9A6 The Analytical marketer: | 658.804 Z4B8 Business to business marketing management | 658.809 W4S3 Services marketing: | 658.81 C8S2 Sales management: | 658.81 I6S2 Sales management: | 658.81 R6S2 The sales acceleration formula: |
Includes index.
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