Consumer-brand relationships: theory and practice
By: Fournier, Susan (Ed.)
Contributor(s): Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.)
Publisher: London Routledge 2017Edition: repDescription: xxvi,424p.incl.index PBISBN: 9781138961548Subject(s): Marketing Management | Brand Management | Consumer Relationships | Brand Relationships | Consumer Brand RelationshipsDDC classification: 658.8343 C6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | 658.8343 C6 (Browse shelf) | Available | 26448 |
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658.8342 C4W4 Why people (don't) buy: | 658.8342 S8E8 Essentials of consumer behavior | 658.8343 B2P3 People powered: how communities can supercharge your business, brand, and teams | 658.8343 C6 Consumer-brand relationships: | 658.84 A5G5 Global marketing: | 658.84 C4E2 E-commerce | 658.84 F2G5 Global marketing: |
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