Marketing research: a global outlook
By: Kumar, V
Material type:
TextPublisher: New Delhi Sage / Texts (Sage Publications India Pvt. Ltd.) 2015Description: xxxi,517p.+index PB Carrier type: ISBN: 9789351502487Subject(s): Marketing Research | Process | Case StudiesDDC classification: 658.83 K8M2
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Ahmedabad (HO) Book Section | Books | 658.83 K8M2 (Browse shelf) | Available | 26648 |
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| 658.827 S8G5 Global brand strategy: | 658.827 T9W6 How to create a kick ass brand: | 658.827 V3B7 Branding demystified | 658.83 K8M2 Marketing research: | 658.834 C7L3 Lean analytics: | 658.834 S4I6 India reloaded | 658.8342 C4W4 Why people (don't) buy: |
Includes bibliographical references and index.
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