India reloaded inside India's resurgent consumer market

By: Sinha, Dheeraj
Publisher: New Delhi Westland Ltd. 2015Description: xvi,205p.incl.index HBISBN: 9789385152337Subject(s): Marketing Management | Consumer Market | India | Socio-Cultural Change | Consumer Research | Mass Markets | ConsumerDDC classification: 658.834 S4I6
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658.827 V3B7 Branding demystified 658.83 K8M2 Marketing research: 658.834 C7L3 Lean analytics: 658.834 S4I6 India reloaded 658.8342 C4W4 Why people (don't) buy: 658.8342 S8E8 Essentials of consumer behavior 658.8343 C6 Consumer-brand relationships:

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