Made to stick: why some ideas take hold and others come unstuck

By: Heath, Chip
Contributor(s): Heath, Dan
Publisher: London Arrow Books / Random House Books 2008Description: 323p.incl.index PBISBN: 9780099505693Subject(s): Social Psychology | Memetics | Contagion | Persuasion | SuccessDDC classification: 302.2 H3M2
List(s) this item appears in: Display | New Arrivals
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Books Books Ahmedabad (HO)
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